Built from the pitch, for the future of the game.
flick is a founder-led football development and advisory company in Dubai, helping clubs and academies build, professionalise and fund women’s football projects across the UAE and the region — the fastest-growing asset in world sport.
From the pitch, not the slide deck.
Backed by numbers.
Built for the digital and cognitive era — real tech depth on the team.
projected global women’s elite-sport revenue by 2026 (Deloitte, projection)
growth since 2022
projected women’s-football fans by 2030 (Nielsen / PepsiCo, projection)
franchise-value rise in 5 years
Where we do our best work — building, professionalising and funding women’s football projects from the ground up.
Our team has worked directly with Gulf football institutions — structure, budgets and partnerships at the system level.
Meaningful entry points into the game’s fastest-growing audience — measurable, not decorative.
Most advisories sell you a menu. We sell you the journey.
Every project is built on a model that holds up — real budgets, real revenue lines and a path to surplus, not a hopeful spreadsheet.
Technology, data and modern audience-building run through everything — led by senior tech people who have shipped at scale.
A small senior core plus a curated network of specialists per field — delivering end to end with the depth of a full team and none of the overhead. Senior people only, one accountable point of contact, owning the whole journey.
Read the market, the assets and the gaps — honestly, before anyone spends.
Build the plan, the structure and the numbers that actually hold up.
Put it on the pitch — teams, partners and community, live and running.
Turn a project into an operation that sustains and grows on its own.
Our technology and data work is led by our Head of Tech, who has assessed sports-tech acquisitions and built football-tech with major regional institutions.
I spent over a decade reading markets. Women’s football is at its inflection point — and the smart money already knows it.
FIFA Master Scholar ’26. Built River Plate’s first women’s league, 0→9 teams (+125%). Turned a federation deficit into surplus. AFA and Mina Cup work in Dubai. 12+ years in finance.
20+ years in enterprise software, big data and AI. Led the tech assessment behind the LaLiga Tech (now Sportian) acquisition. Regional projects with the Saudi Pro League, SAFF, the Saudi Ministry of Sport and the AFC.
Our thinking is grounded in FIFA/CIES award-winning research — already a published thesis and a live, growing community of people building the game differently.
Ongoing: the Sports Journey series — field notes from inside the projects we run.
Let’s build the next stage of football together.
